Senera is the Data Controller of the personal data collected through the platform.

For certain processing operations, Senera makes use of employees, agents or collaborators, who are appointed to carry out processing operations under the authority of the Data Controller, as well as partner companies or professional firms providing assistance and consulting in accounting, administrative, legal, tax and financial matters located in the territory of the European Union, who are duly appointed as data processors pursuant to Art. 28 of the GDPR.

An up-to-date list of the data processors, as well as the individuals who carry out processing operations under the authority of the Data Controller, is kept at the Data Controller’s office.

The updated list of data processors and processors is kept at the Data Controller’s office.

Senera will process your personal data collected at the conclusion of the contract and during the course of the contractual relationship (“Data”). By way of example, the Controller will acquire the following types of personal data:

1. Biographical data, such as first and last name, place and date of birth, and residential address;
2. contact information, such as shipping address, telephone number, and e-mail address;
3. Bank details (e.g., IBAN), if provided for possible reimbursement;
4. browsing data, such as IP address, time of access to the site and/or registration to the platform, possible registration referer, methods of access to the server, numerical code indicating the status of the response given by the server (successful, error, etc.);
5. purchase data, such as average purchase value, type of product purchased, frequency of purchase, total amount purchased over time, and total number of orders placed.

Through the Site, the Owner will not acquire data of a sensitive nature or otherwise belonging to the special categories referred to in Art. 9 of the GDPR or data related to criminal convictions or offenses.

Your Data will be processed by Senera exclusively for the purposes and within the limits indicated in the following paragraph.

Senera will use your Data for the following purposes:

1. (a) for the execution of the contract

The Data indicated in paragraph 2, nn. 1-4, will be processed by Senera in order to allow you to register on the Site and use the services specifically related to it. By way of example, your Data will be processed for the management of purchase orders, for maintenance and technical assistance, and in order to improve the quality of the services offered. The Data will then be processed for the execution of the existing contract with the Owner.

The provision of Data is necessary to enable the establishment and management of the contractual relationship; failure to do so will make it impossible for us to execute the contract and provide you with the requested service.

1. (b) for marketing purposes

Direct sale. Subject to your specific consent, Senera may process your Data to send advertising material or commercial communications regarding any promotions or for market research. These communications may be sent through the use of automated systems (e.g., e-mail, SMS, push notifications) and traditional systems (e.g., paper mail).

For this processing purpose, the Data referred to in paragraph 2, nn. 1 e 2.

The consent given is revocable at any time, including with regard to automated contact systems only, by writing to joseph.anza@pec.it

Newsletter. The Data indicated in paragraph 2, no. 2, provided when subscribing to the newsletter will be used by Senera for the sole purpose of delivering the requested newsletter service. The Data will then be processed for the purpose of providing the requested service to the Data Controller. You may at any time request to unsubscribe from the newsletter by following the instructions given from time to time in any communication made for the purposes mentioned in this section.

Soft spam. The Data referred to in paragraph 2, no. 2, acquired in the context of the sale of Senera’s products through the platform may be used to send commercial communications regarding products similar to those being sold. Such processing does not require your express consent under Art. 130 of Leg. June 30, 2003, no. 196. You may, however, object to such processing at any time by following the instructions given from time to time in any communication made for the purposes referred to in this section.

1. (c) for profiling purposes

Senera may process your Data to understand your purchasing habits and preferences in relation to the products and services offered through the platform in order to offer you products and services in line with your profile.

In pursuit of this purpose, Senera may process the Data referred to in paragraph 2, nn. 1-2 e 5.

Such Data will be processed by Senera on the basis of its legitimate interest in optimizing its purchasing procedures by offering products and services that are more functional and useful to specific customer needs. Senera’s legitimate interest has been appropriately balanced with your interests and expectations during the data protection impact assessment in order to minimize the impact of profiling carried out by Senera on your legal sphere.

We remind you that, pursuant to Art. 21 of the GDPR, you may object to such processing at any time, on grounds related to your particular situation, by writing to joseph.anza@pec.it

1. (d) for the communication of your data to third parties for marketing purposes

Where provided for on the Site and subject to your specific consent, Senera may disclose your Data to third parties who may process it to send you their own commercial communications, including via SMS/MMS/VMS, push notifications and/or e-mail.

The categories of recipients to whom Senera may disclose your Data include entities that operate, by way of example, in the business sectors indicated below:

• Clothing, fashion, accessories, footwear, optics, costume jewelry, jewelry, watches;
• Lenses and eye care products;
• Underwear costumes and accessories;
• Tourism, airports, flights, ticket discounts, conventions, travel, hotels, itineraries, restaurants, resorts, agritourism, bus lines, bed & breakfasts, hostels;
• Leather goods bags and suitcases;
• Event planning, wedding, parties, concerts;
• Children and early childhood, goods and services, toys, items and services for expectant and new mothers;
• Education, culture;
• Real estate listings, buying and selling, renting, mortgages;
• Home services, remodeling, decorating, furniture, doors, window and door frames and security, burglar alarm and safes, private guards and security;
• Personal services (investigations, dating and socializing, hangouts, health and wellness, herbal and perfumery, assisted hotel services, legal and accounting advice;
• Culture and training courses, master’s degree courses, school remediation, college preparation assistance, cultural exchanges;
• Financial products, banking, retirement, loans and debt consolidation, investments, home banking, investment platforms;
• Personal aids: mattresses, chairs, elevators and elevators, ergonomic tubs, various devices including electronic devices;
• Business services (debt collection, business information, advertising and marketing, translations, interpreters, removals);
• Personnel search and selection, job vacancies, internships, traineeships;
• Prevention and safety devices;
• Food products, organic, KM zero farming;
• Beverages and soft drinks, wines and liquors;
• Energy drinks and dietary supplements (proper nutrition and fitness);
• Body care products, hair stylist, make-up, nail-art, beauty center and aesthetics, treatments, color therapy, solarium, gym, spa treatments, sporting goods;
• Specialty medical services, dental, teeth whitening, hair thickening, skin treatment and the like;
• Tattoos, piercings, and microdermis;
• Products for sanitization, pollutant monitoring, filters and purifiers;
• Air conditioning and living environment management;
• Vegetable garden and gardening, floriculture, and green thumb;
• DIY and make dates;
• Temporary warehousing, storage and the like;
• Pet services, food, care, pet care, housing and treats;
• Electrical, burglar alarm, telephone, data, satellite, digital and similar installations;
• Entertainment and recreation, video games, consoles, portable consoles, and computing;
• Multimedia entertainment;
• Subscriptions to pay channels, pay per view, pay TV, on demand, etc;
• Theme channels for children or by interest categories, multimedia content, CDs, DVDs, Bluray, Streaming and downloads;
• Thematic channels for music, hobby, cooking, technical, cultural, etc;
• Cinemas and theaters, cabaret and live shows, concerts, rehearsal rooms, recording, recording, various equipment, postproduction, mixing editing;
• Sports, dedicated channels, trade magazines, subscriptions, discounts, clothing, accessories, gyms, sports centers, events and competitions;
• Technology, computers, tabelt, cameras, telephony, TV and HiFi;
• Appliances, home furnishings, linens, artistic decoration;
• Interior design, furniture and interior design;
• Utilities and commodities: tariffs and energy and utility managers;
• Data connection, ADSL, fiber, landline, satellite, new connectivity technologies, Internet providers, Internet services, web design, social networking, and Internet-based services;
• Development of web pages, sites, applications for computers and mobile devices;
• Mobile telephony, phone operators, rates and promotions, services and initiatives;
• Associations, groups, gatherings, volunteering, social engagement;
• Print and electronic publishing, ebooks, newspapers, periodicals, comics, artwork and reproductions, collections, and stamps;
• Insurance for home, auto, personal, travel, discount rates, and promotions;
• Driving schools, point recovery, auto paperwork, special licenses, license renewal;
• Automotive, tuning, car practices, buying and selling, rental, parts, maintenance and services for the automotive and motorcycle world;
• Rallies, races, sporting events of the motor world;
• Cycling, equipment, events, services, parts and the like;
• Sea, lake and river: products and services for boating, fishing, tourism and recreation, and water sports;
• Prank pastimes based on horoscopes, astrology, magic, fortune telling, tarot cards, sports score predictions and betting;
• Contests and lotteries, sweepstakes and prize operations.

The entities or categories of entities to which your personal data will be disclosed by Senera will process such data as autonomous data controllers according to the provisions of their respective privacy policies.

For this processing purpose, the data referred to in paragraph 1, nn. 1 e 2.

The consent given is revocable at any time by writing to joseph.anza@pec.it

Your Personal Data will be stored primarily on Google Cloud servers located in the European Union.

Your Data will be stored for the duration of your contractual relationship with Senera. Following the termination of the relationship, the Data will be retained for a period of 10 (ten) years exclusively for the needs of protecting the rights of the Owner and for the fulfillment of legal obligations.

With reference to the processing for marketing purposes indicated in paragraph 2(b), we inform you that the Data will be processed for the entire duration of the contract unless you withdraw your consent or exercise your right to object to the processing.

With reference to the data processed for profiling purposes, we inform you that the Data will be processed for a maximum period of 12 months or for such different period as may be provided for by law or by measures of the Supervisory Authority, unless you exercise your right to object to the processing. After this period or in case of opposition, the data will be retained if necessary to pursue other purposes or will be permanently deleted.

With reference to the communication of data to third parties for marketing purposes, we inform you that data may be communicated until your consent is revoked, if any.

Your Data may be used for the defense by Senera in court or in the preparatory stages of its possible establishment.

Your credit card information will not be processed by Senera as it is processed and/or stored directly by the banking circuit. Senera uses professional payment services, which ensure maximum protection and confidentiality for the consumer.

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We inform you that, in accordance with current regulations, you have the following rights:

• To request and obtain information about the existence of its data in the availability of Senera and access to such data;
• For data processed by automated systems, request transfer to another owner;
• To request and obtain amendment and/or correction of your personal data if you believe it is inaccurate or incomplete;
• request and obtain the deletion – and/or restriction of processing – of your personal data if it is data or information that is not needed – or no longer needed – for the above purposes, then after the retention period indicated in the preceding paragraph has expired.

Such requests may be forwarded to the Holder by writing to joseph.anza@pec.it or by registered mail addressed to Fattoria Sella Nera di Joseph Vincent Anza, Via di Gracciano nel Corso no. 73 – 53045 – Montepulciano (SI).

We would also like to inform you that in accordance with the regulations in force, you may lodge any complaints regarding the processing of your personal data with the Data Protection Authority.

Finally, the User has the right to independently delete his or her account and personal information related to it. To delete their account, Users can click on the appropriate delete link in My Account > Edit Data > ‘To deactivate your account click here.’

Senera reserves the right to modify or simply update the content of this Privacy Policy, in whole or in part. Senera will inform you of such changes as they are introduced by posting updates on this page.